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Entrepreneurship and Innovation in New Media Ecosystem: Proceedings of 3rd International New Media Conference (April 21, 2017, Istanbul, Turkey)

Entrepreneurship and Innovation in New Media Ecosystem: Proceedings of 3rd International New Media Conference (April 21, 2017, Istanbul, Turkey)

İSTANBUL GELİŞİM ÜNİVERSİTESİ YAYINLARI
Contents / İçindekiler
 
Social Media and Hybrid Organizations: Which Culture?                                       1
 
Gaia MORETTI
 
Technology, Audiovisual and Contamination                                                                       25
 
Gianni AURELI
 
Criticizing Brands by Using Their Own Advertisements in the Social Media:
 
Consumer Adapted Advertisements as a New Form of Consumer Response                       47
 
Çiğdem BAŞFIRINCI, Gülcan ŞENER
 
Pakistani Youth and Use of New Media                                                                                77
 
Lubna ZAHEER
 
Reading New Media Representations Through Dramaturgical Model:
 
The Answer to the Question “Which Me?” in the Context of Exteriorization
 
of Multiple Selves through Instagram                                                                                   95
 
Burcu Kaya ERDEM, Rabia Zamur TUNCER
 
Gender Equality and Communicative Power of Individuals on Twitter: A Research
 
on Twitter Communication During 2014 Presidential Election in Turkey               125
 
Kamil DEMIRHAN
 
Did the Digital Music Platforms Killed Radio’s Music Box Function? A Study
 
on Music Platform Preferences of Students from the Faculty of Communication   
 
Mihalis KUYUCU
 
Diffusion of Slow Media Innovation                                                                         179
 
Şule Yüksel ÖZMEN, Onur OĞUR
 
The Function of Marketing Communication in Malawi Tourism                             197
 
Maryam CHILUMPHA
 
Gamification Applications in Hospitality and Travel Industry: Presenting
 
Current Situation and Offering a Unified Model Using New Media                                    221
 
Yaşar GÜLTEKİN, Zuhal ÇİLİNGİR ÜK
 
Design Features of Online Marketplaces: A Critical Appraisal                                           245
 
Merve TÜRKMEN BARUTÇU
 
Social Media Use in Organizations: A Cross-Country Analysis                                          263
 
Naciye Güliz UĞUR
 
Online Media Relations as a Strategy of Public Relations: A Research on Online
 
Press Rooms of the Most Liked Turkish Companies                                                275
 
Gaye Aslı SANCAR
 
New Media's Digital Bell-Jar Impact: A Review on Generation Z                           297
 
Ayşe Aslı SEZGIN
 
Social Media and its Importance in Modern Era                                                       319
 
Md Mahady HASAN
Liste Fiyatı: 125,00
Editor: Deniz Akçay
Editor: Tugay Sarıkaya
Editor: Onur Doğan
Yayın Tarihi: 09.01.2018
ISBN: 9786054827459
Dil: İNGİLİZCE
Sayfa Sayısı: 346
Cilt Tipi: Karton Kapak
Kağıt Cinsi: Kitap Kağıdı

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