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Effective Storytelling in Digital Marketing: A Proposed Framework

Effective Storytelling in Digital Marketing: A Proposed Framework

Dr. Elif Yılmaz
NOBEL BİLİMSEL
This book aims to enlighten marketers and academicians in digital storytelling by adopting an interdisciplinary approach that is based on both literature and marketing.
The book includes the literature reviews in literature and marketing, the findings of the reviews, the evaluation of these findings with marketing professionals such as storytellers and digital marketing agencies, analysis of the evaluations with customers, and in conclusion, determination and explanation of the digital storytelling and its elements.

This book is highly recommended for brands and e-commerce/trade companies that aim to build emotional connections with their customers on digital platforms, create brand loyalty and increase sales performance.
Liste Fiyatı: 108,00
Yayın Tarihi: 23.06.2020
ISBN: 9786257932585
Dil: İNGİLİZCE
Sayfa Sayısı: 110
Cilt Tipi: Karton Kapak
Kağıt Cinsi: 1. Hm. Kağıt
Boyut: 16 x 23.5 cm

Bu üründen 14 adet satın alınmıştır.

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