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Social Media ROI

Social Media ROI

Managing and Measuring Social Media Efforts in Your Organization Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

Liste Fiyatı:
Yayın Tarihi: 01.01.2011
ISBN: 9780789747419
Dil: İNGİLİZCE
Sayfa Sayısı: 292
Cilt Tipi: Karton Kapak
Kağıt Cinsi: 1. Hm. Kağıt
Boyut: 15.5 x 23.5 cm

Bu üründen 2 adet satın alınmıştır.

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