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The Tipping Point

Name: The Tipping Point
Author: Malcolm Gladwell

Malcolm Gladwell

ABACUS

In this book, Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.