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The Effect of TV Advertısements of Ulker Toto and Kinder Surprise Chocalates on Turkish Children

Name: The Effect of TV Advertısements of Ulker Toto and Kinder Surprise Chocalates on Turkish Children
Author: Dr. Sinem Eyice Başev
ISBN: 9786057786845

Dr. Sinem Eyice Başev

EĞİTİM YAYINEVİ

Sinem Eyice Başev is a neuromarketing specialist, consultant and academician. She completed her first study in the field of children while she was studying in Master of Business Administration (MBA) program at the University of East London. This book, which examines the effects of TV commercials of Ülker Toto and Kinder Surprise chocolates on Turkish children, has adopted both positivist and phenomenological philosophies. Qualitative and quantitative methods were used in combination. Numerical information was collected through a questionnaire created in a semi-structured style, and data were collected from 40 children at the age of 8 by using "watch and select afterwards" method, which was applied by taking notes about the behavior of the children while they were watching. You can find out about how the data were collected from 40 children at the age of 8 and the relevant results in the book.

Liste Fiyatı:	523,00
Yayın Tarihi:	06.03.2020
ISBN:	9786057786845
Dil:	İNGİLİZCE
Sayfa Sayısı:	101
Cilt Tipi:	Karton Kapak
Kağıt Cinsi:	Kitap Kağıdı
Boyut:	13.5 x 21 cm